Leadership and Management SIG
The Leadership and Management Special Interest Group (LMSIG), formally the Administrative Special Interest Group (ASIG) founded in 2006, was re-energized in 2024 with a renewed mission to empower professionals across Canada who drive the business, operational, and leadership functions within fertility care. IVF clinics and reproductive health centre leaders face intricate and evolving challenges in administration and management. The individuals who lead these efforts—whether in ownership, operations, finance, human resources, or executive roles – are instrumental in ensuring the delivery of high-quality, efficient and sustainable patient-centered care.
Strategic Priorities:
- Expand Membership and Strengthen Network: Build a dynamic, inclusive community that reflects the full spectrum of fertility care leadership—including physicians, administrators, and clinical leaders. Foster strategic partnerships that enhance collaboration and innovation across the sector.
- Foster Thought leadership: Deliver meaningful educational programming, conference sessions, and curated resources that elevate business acumen, leadership capability, and operational excellence in reproductive healthcare.
- Promote Ethical and Effective Business Practices: Advocate for the integration of strong business standards in fertility care that align with ethical frameworks, enhance operational efficiency, and improve patient outcomes.
Rebecca Robinson
Chair
My passion for healthcare began as a teenager when I volunteered at my local hospital. It was the human connection between providers and patients that captivated me, alongside the innovative science of medicine. This early experience inspired me to pursue a career in medical office administration, beginning with Centennial College's Medical Office Administration program.
While working in this field, I observed the challenges patients face in navigating healthcare systems. This led me to further my education in patient navigation, which I applied in my role as a Patient Care Coordinator, supporting seniors and individuals with mental health concerns. In 2019, I joined Markham Fertility Clinic as a Patient Financial Navigator, where I was introduced to the world of fertility medicine—a field I have since become deeply passionate about.
Throughout my tenure at Markham Fertility Centre, I have held various positions, including Financial Coordinator, Patient Coordinator, and Administrative Lead. Currently, as the Business Operations Manager, I leverage lean business principles to enhance both patient and employee satisfaction, focusing on quality improvement across human resources, business operations, and clinic development. In my role, I collaborate closely with the Leadership team to create impactful strategies that drive continuous growth and innovation.
I am deeply motivated by the resilience and strength of our patients, and this fuels our team's dedication to learning, evolving, and delivering the highest standard of care. I am honored to be part of a community that plays a key role in the advancement of reproductive medicine, helping individuals and families build their futures.
Outside of my professional life, I am committed to my family—my teenage daughters and partner—and I have a strong personal interest in fitness, food, and lifelong learning, all of which I believe are essential to maintaining a balanced and healthy life. I am also furthering my education by pursuing a Business Administration program at McMaster University to continue expanding my skills in leadership and organizational growth.
Kelly Di Rosa
Vice Chair
My journey in the fertility clinic began in 2011, during my first interview Markham Fertility Centre, and I have been passionate about this field ever since. The patients have served over the years hold a special place in my heart, and I am proud to contribute to the exceptional care provided at MFC.
Throughout my years at MFC, I have had the privilege of training and mentoring new employees. One of the most rewarding aspects of my role has been fostering the next generation of professionals, guiding them in understanding how their work directly impacts the patient experience. This process of growth and development is incredibly fulfilling, and I take great pride in helping others realize their potential.
I have worked across various departments within the clinic, gaining a comprehensive understanding of the operations and challenges each team faces. This breadth of experience has shaped my approach to leadership and collaboration, ensuring that I maintain an objective and unbiased perspective, regardless of the department. Currently, as Clinical Manager, I am dedicated to fostering teamwork, enhancing communication, and ensuring that every department's role is valued equally within the larger vision of patient care.
On a personal note, I am a wife and mother of two boys, aged 15 and 11, who keep me on my toes. As they grow older, I find more time to focus on my professional passions, all while balancing family life. I am excited about the opportunity to bring my experience and commitment to leadership and management to the SIG, and I look forward to contributing to the continued success and growth of the community.
Dr. Akanksha Kulshreshtha, MD, MBA, BHSc, FRCSC
Secretary and Treasurer
Dr. Akanksha Kulshreshtha is currently a Fellow in the Gynaecologic Reproductive Endocrinology and Infertility program at the University of Toronto. She completed her undergraduate education in the Health Sciences program at McMaster University and her medical school training at the University of Toronto. She completed her Residency in Obstetrics and Gynaecology at the University of Toronto in 2023. Prior to her journey in medicine, Dr. Kulshreshtha obtained her MBA from McMaster University and pursued her CA/CPA designation as a Senior Associate in the Audit and Assurance Group at PricewaterhouseCoopers (PwC). She was also elected Vice President, Finance of the University of Toronto Medical Society. Dr. Kulshreshtha holds high regard about good business standards in the field of Medicine and hopes to strengthen industry practices. She currently serves as a Board Director of Ontario Medical Association Insurance and provides strategic direction and oversight of the operations. Dr. Kulshreshtha is passionate about women’s health advocacy. During the pandemic she worked with the South Asian COVID Task Force and the South Asian Health Network to provide culturally appropriate and comprehensive messaging on COVID-19 and vaccine hesitancy. Dr. Kulshreshtha aims reduce health related disparities and strengthen and empower women in the South Asian community.
Andrea Brough, BSc, MSc
Executive Member
Andrea Brough is a CFAS-certified clinical embryologist with 17 years of experience in the human IVF laboratory. She obtained her bachelor’s degree in microbiology and immunology from Western University in Ontario and her master’s degree in Clinical Embryology from the University of Leeds in the UK. Over the past 17 years, Andrea has played a key role in the growth of Markham Fertility Centre and its laboratory as the field of embryology and practice of assisted reproduction have evolved. Andrea serves as Markham's Laboratory Co-Director and is a lead member of the Quality Program, including the Accreditation Canada and Health Canada compliance teams. She passionately advocates for andrologists and embryologists as they navigate changing demands and technologies, while ensuring delivery of safe, high-quality patient care
Leeanne Logan
Executive Member
Leeanne Logan is a respected healthcare leader where project excellence meets human-first care. At Ottawa Fertility Centre, she leads alongside physicians, embryologists, nurses, sonographers, and administrative staff to cultivate a culture where compassion, integrity, and transparency drive every patient interaction.
Over a decade in leadership roles has refined Leeanne’s strengths in strategic planning and change management—especially in deeply regulated environments. She is recognized for her top-tier privacy management, ensuring compliance with PHIPA/PIPEDA.
Leeanne chairs the Patient Advisory Committee, elevating feedback into aligned strategies that reduce wait times, improve coordination, and enhance overall patient engagement. At the helm of the Patient Experience Committee, she includes staff in decision making to enhance the overall patient journey at the clinic.
Empathetic and visionary, Leeanne mentors the administrative team to lead by example, driving patient-focused collaboration, psychological safety, and high-performance excellence across the organization. Her inclusive leadership has scaled process improvements while retaining the personal touch essential to fertility care.
Leeanne is dedicated to patient care by implementing refined processes, caring patient
engagement, and thoughtful team empowerment, she helps OFC fulfill its mission to guide hope,
deliver excellence, and better the lives of all families it serves.