Deborah is the Chief Administrative Officer (CAO) for TRIO Fertility in Toronto, Ontario Canada – she leads Human Resources, Communications, Administration Operations, Payroll Management, Quality Assurance Risk Management and Patient/Client Services. Prior to joining TRIO Deborah held senior management roles in executive healthcare, pharmaceuticals and international new business development.. Her dossier outlines 30 + years of national and international experience with medical facilities, new business development and operations.
With strong core competencies such as change management, coaching and mentoring, her leadership affected rapid change and transition during a recent and successful M/A. With careful integration, the merge of two cultures, processes, human capital were executed with the recognition of required and met milestones. Her functionality and accountability ensured the output to compensate, communicate, care and cull.
With in-depth knowledge of improving healthcare portfolio projects her experiences includes change management, new market identification and strategic positioning. Appointed TRIO Project Lead, was awarded an impressive pass by Accreditation Canada with an “Accredited with Commendation” for the four sets of standards, Governance, Leadership, Infection Prevention & Control and Medication Management.
Asked to share her experiences, she receives invitations as a guest speaker to International Medical Conferences, International Universities such as McGill and the Schulich School of Business on the subject of patient relationship management, change management and clinical operations leadership.
Deborah’s credentials are enhanced with a Master of Management from McGill University specializing in International Healthcare. She is Chairperson for the Canadian Fertility and Andrology Society (CFAS), ASIG division for the third year, following three years as Treasurer for the ASIG division. Deborah has an innovative mindset along with a flair that takes healthcare out-of-the-box. With a strong appreciation for advance education and ensuring a step ahead, Deborah’s next focus is her Doctorate in Management. She has a strong influence on facilitating change, collaborating, transformation and people engagement. Results-oriented with a commitment to corporate development, social responsibility and patient excellence.
Kyle Macdonald has been ReproMed’s Business Development Manager and Clinic Administrator for the past 9 years. In addition to managing a busy IVF centre in Toronto, he works closely with the ReproMed Sperm Bank in helping patients and clinics across the country in the sourcing of donor sperm. Major projects he has worked on include a procurement agreement with the Quebec government in supplying donor sperm to all patients in the province and helping roll out funded IVF services to patients in Ontario under the government’s fertility program. Having worked with such organizations as AT&T and Dell in the past, he brings a wealth of knowledge in the areas of communications, logistics, and business development.
Julie Keizer has been the Executive Director of Atlantic Assisted Reproductive Therapies for one year. In that time she has:
- Redesigned the physician compensation model, resulting in a 75% increase in the number of clinics held at AART, which will enable more patients to be seen.
- Worked with the leadership team to increase employee engagement to 85.6%.
- Implemented changes to AART’s structure that reduced staffing costs by 6%.
In her role, Julie brings a great deal of diverse leadership experience from the public and private sectors. She has managed over 70 people in her career to date.
Over the six years prior to her current role, Julie held progressive leadership roles with the Nova Scotia Provincial Lotteries & Casino Corporation (NSPLCC). In this capacity, Julie provided operational direction to Atlantic Lottery and Casino Nova Scotia and was responsible for product lines that generated over $400 million in revenue per year. Prior to that, Julie spent ten years working with several of the largest oil companies in the world, Imperial Oil (ExxonMobil) and Suncor (Petro-Canada), in leadership roles in operations, contract management, marketing, project management and strategy.
Julie holds a Bachelor of Commerce with a major in Finance from Saint Mary’s University. She was also a member of the United Way of Halifax Opportunities Council, which works on various initiatives such as homelessness and issues faced by low wage workers. Julie is currently a Director with Strides for Syria Association, which relocated a Syrian refugee family to Canada and provides ongoing support to the family. In Julie’s spare time she enjoys spending time with her two young children and participating in CrossFit.
Julie brings strong experience in operational management, strategic planning, working with a Board, and team leadership. With her exceptional interpersonal and communication skills, well developed business acumen, positive leadership style, and collaborative approach, Julie is an asset to the CFAS Administrative Special Interest Group.
Simone Amir is a fertility consultant with over 12 years of experience within the international fertility field. She currently works with ELITE IVF, a leading global egg donation and surrogacy agency, as a Director of Special Projects and was formerly the Clinic Manager of Procrea Fertility Centre in Toronto. Recently, she authored a chapter in the book, Empowering Women to Succeed.
In addition to her extensive work in the fertility field, Simone is an Ayurvedic Practitioner, Certified Labour Doula and women’s workshop leader with a decade of experience in various modules of holistic therapies. She is dedicated to helping patients achieve their goals through advanced and comprehensive care solutions.